WTF #14

Idle Hands Make for Terrible Tools

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❓ WTF No Code


Every year, 1 in 3 people set out to accomplish a New Year’s resolution.1

Of those people, only 9% see their resolution through.2

That’s a 3% success rate.

WTF is up with that?

Now, what if these people also ran their own businesses? What if the approach they took in setting New Year’s resolutions and failing at them carried over to the way they ran their business or worked with freelance experts?

Is that last question too leading?

Maybe, but those are just a few of the many thoughts I had as I settled in to the beginning of March revelling at all the opportunities that seemed to present themselves over the course of the first few weeks of 2024. 

I had prospects referred to me from friends. I had my listing and obscure directories pay off with cold(ish) emails landing in my inbox. Forum posts from sizeable companies looking for solutions seemed to come across my desk every other week. 

I felt like the work I did in the past 18 months, putting up digital billboards on the information super highway,  was really paying off.

Then, everything took a turn. 

One client suddenly came down with this rare condition where they never replied to the right email in the thread of about a dozen or so emails. Let’s assume that was a technical problem with whatever email client they were using. Regardless, after three attempts to try to lock down a date so we could gauge if there was a fit, I moved the project over to the close lost column. 

Then, there was the project dependent on a city government’s budget approval. It was at risk with each of the last 3 near-US government shutdowns but the straw that broke the camel’s back was a lack of funding for non-critical projects.

I guess a sweet project all about maps will have to wait. It’s a shame – I was really looking forward to using Felt.

Season 3 No GIF by Parks and Recreation

Next up, I had someone nearly fall out of their chair when confronted with the age old adage of it takes money to make money. More specifically, he was shocked to learn what my starting rates are, mostly because he’s been under-valuing his time for years.

So, what’s a freelancer to do?

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